'Mobile'izing Agricultural Advice: Technology Adoption, Diffusion, and Sustainability

A. Nilesh Fernando, Shawn Cole

The Economic Journal, Vol. 131, Issue 633, Jan. 2021, pp. 192–219

Abstract

A two-year evaluation of a voice-based ICT advisory service for cotton and cumin farmers in India finds that farmers substantially change their sources of information and consistently adopt inputs recommended by the service, raising cumin yields by 28 percent and cotton yields by 8.6 percent for a sub-group that received reminders, though overall yield gains remain unclear.